Strategic Planning

Business should always be focused towards a goal, too often business lack direction and are allowed to “drift”. It is critical that business owners keep one step ahead of the competition.

Business should always be focused towards a goal, too often business lack direction and are allowed to “drift”. It is critical that business owners keep one step ahead of the competition.

The Process

  • Define the organization’s mission, vision and core values.
  • Research tendency’s, markets and the industry to identify and/or innovate potential business areas, products and services.
  • Explore each market for emerging threats and opportunities.
  • Identify current and future purchase decision structure of targeted customer segments.
  • Develop an extended SWOT Matrix for the organization relative to competitors and determine which elements each of your customer segments assigns the most value to in your offering.
  • Identify and evaluate alternative strategies.
  • Identify, tailor and implement an advantageous business model which will set the company apart from its competitors.
  • Define stakeholder expectations and establish clear and compelling objectives for the business.
  • Prepare programs, policies, and tactical plans to implement the defined strategy.
  • Define, create and launch organizational structures, decision processes, information and control systems reach your objectives.
  • Define and allocate resources to develop critical capabilities.
  • Plan for and respond to contingencies or environmental changes.
  • Monitor performance.
  • Reevaluate your tactics.

What does the Strategic Planning Process achieve?

  • Change in the direction, performance and results of a business.
  • Creates awareness of opportunities and threats to the organization and its way of doing business.
  • Establish a baseline for decision making in the organization.
  • Set a proper context for budget decisions and performance evaluations.
  • Train managers to generate better information to make better decisions.
  • Increase confidence in the business’s direction.